The Roadmap to Landing in a Product Manager Position

The PM Playbook
3 min readSep 13, 2023


Getting a referral from a current or former product manager is one of the best ways to increase your chances of landing a job in product management. Referrals can give you a competitive edge over other candidates, as they can vouch for your skills and experience.

Here are some tips on how to get referrals in product management:

  • Network with product managers — Attend industry events, connect with product managers on LinkedIn, and reach out to your friends, family, and former colleagues who work in product management.
  • Do your research — Before you reach out to anyone for a referral, make sure you know a little bit about their company and the products they work on. This will show that you’re serious about getting a job in product management and that you’re not just blindly asking for favours.
  • Be specific — When you reach out to someone for a referral, be specific about the job you’re applying for and why you’re a good fit. Explain why you’re interested in working for their company and what you can contribute.
  • Be persistent — Don’t give up if you don’t get a referral right away. Keep networking and reaching out to people. The more people you know, the more likely you are to get a referral.

The two best ways that I know of are:

Option 1: Enroll in Courses with Comprehensive Support

  • Consider enrolling in courses that offer a comprehensive package, including courses, internships, final placements, and placement assistance.
  • These courses typically cost between 20,000 to 1.25 lakhs.
  • Many reputable institutions provide quality Project Management (PM) courses with these benefits.

Option 2: The Traditional, More Challenging Path

  • Alternatively, you can choose the more traditional route, which involves reaching out to hundreds of people for referrals and internships.
  • This approach can be tedious and time-consuming.
  • It may be frustrating as not everyone you approach will respond, and those who do may be hesitant to refer you due to their lack of familiarity with you and your skills.

Key Considerations for the Traditional Path:

Time and Patience:

  • Be prepared for the process to take time.
  • You might feel lost at times, but persistence is key.

Building Relationships:

  • Focus on building relationships over time.
  • Showcase your work, including case studies, and be patient in cultivating connections.

Overcoming Challenges:

  • Understand that not everyone you approach will be receptive.
  • Some people may be cautious about referring you without a strong understanding of your competence.

In summary, both paths have their advantages and drawbacks. The easier route involves enrolling in courses that offer a comprehensive package but come with a significant financial cost. The traditional path demands time, patience, and relationship-building, but it can yield good results in the long run. Ultimately, the choice depends on your resources, goals, and willingness to invest in either option.

P.S. I’ve been actively creating content on Medium for some time now. It’s worth noting that my approach to content creation has been research-driven, as I haven’t followed a formalized product management curriculum through courses. Instead, I’ve enriched my understanding by delving into case studies and absorbing insights from product interviews, which have provided me with valuable perspectives.


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The PM Playbook

Open to Freelancing: Graphic design, content writing, Off-page SEO, Product manager, UX/UI designer. Actively looking for product opportunities.