Part 2 — Some digital marketing keywords you should know

The PM Playbook
3 min readSep 14, 2023
  1. SEO — Search Engine Optimization: The practice of optimizing a website to improve its visibility in search engine results pages (SERPs) and increase organic (non-paid) traffic.
  2. SEM — Search Engine Marketing: A digital marketing strategy that involves promoting websites by increasing their visibility in search engine results through paid advertising, like PPC (Pay-Per-Click) campaigns.
  3. PPC — Pay-Per-Click: An advertising model where advertisers pay a fee each time their ad is clicked. It’s commonly associated with search engine advertising, like Google Ads.
  4. SMM — Social Media Marketing: The use of social media platforms like Facebook, Twitter, and Instagram to promote products or services and engage with an audience.
  5. ROI — Return on Investment: A measure of the profitability of a digital marketing campaign, calculated by dividing the net profit by the cost of the campaign.
  6. CTR — Click-Through Rate: The ratio of users who click on an ad or link to the total number of users who view the page, email, or advertisement. It’s commonly used to measure the effectiveness of online advertising campaigns.
  7. CTR — Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
  8. CPC — Cost Per Click: The amount an advertiser pays for each click on their PPC ads
  9. CPM — Cost Per Mille (Cost Per Thousand Impressions): The cost an advertiser pays for every 1,000 impressions (views) of their ad.
  10. CTA — Call to Action: A prompt or message that encourages users to take a specific action, such as “Buy Now,” “Sign Up,” or “Learn More.”
  11. CMS — Content Management System: Software or platforms that allow users to create, edit, and manage digital content, often used for websites and blogs (e.g., WordPress).
  12. CRM — Customer Relationship Management: A system or strategy for managing and nurturing customer relationships, often through email marketing and personalized communication.
  13. KPI — Key Performance Indicator: Quantifiable metrics used to measure the success or performance of digital marketing campaigns and strategies.
  14. CTR — Customer Lifetime Value: The predicted net profit generated over the entire relationship with a customer.
  15. SERP — Search Engine Results Page: The page displayed by search engines like Google after a user enters a search query, containing a list of organic and paid search results
  16. A/B Testing — A method of comparing two versions of a webpage, email, or ad to determine which one performs better in terms of user engagement or conversion rates.
  17. UGC — User-Generated Content: Content created by customers or users, such as reviews, testimonials, and social media posts, that can be leveraged in digital marketing efforts.
  18. CTR — Content Marketing: A strategy focused on creating and distributing valuable, relevant content to attract and engage a target audience.
  19. CPA — Cost Per Acquisition: The cost of acquiring a new customer through digital marketing efforts.
  20. PPV — Pay-Per-View: An advertising model where advertisers pay a fee each time their video ad is viewed by users.

Remember, in the digital marketing world, the only constant is change. Algorithms will shift, trends will evolve, and new buzzwords will emerge faster than you can say “emoji marketing.” 📈📱💥

So, whether you’re a seasoned digital explorer or a fresh-faced beginner, keep that curiosity alive and that mouse clicking. Stay tuned for more insights, tips, and tricks to make your digital marketing endeavours as dazzling as a disco ball on a Saturday night!

Here’s Part 1 of the digital marketing series.



The PM Playbook

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