Sample PRD

PRD Title: PRD for “Like” feature on Instagram

Author: Simrandeep Kaur

Team members: Simrandeep Kaur and all her senses

Stakeholders:

Product Manager

Engineering Lead/Team Lead

Designer (UX/UI)

Approvers/Sign-Off

One Pager:

Problem:

One challenge is that Instagram lacks a dedicated “like” button for expressing preferences or dislikes without leaving comments on videos or pictures. This absence of a simple feedback mechanism makes it difficult for users to quickly and effortlessly convey their feelings towards content they enjoy or dislike.

Objectives: (The broad brush goals of this project. What would success look like if you solved the customer and company needs you are aiming to address? )

1. To improve the user engagement with the app.
2. to increase the audience engagement through their content
3. To help them create high quality content

Constraints: (There are roadblocks, realities, and dependencies that limit how ambitious you can be with this project. Whether it’s time, money, or engineering capability, be clear about the limits of this project)

I cannot think of anything, I think people in my team might have some of the constraints, like personal issues or meeting the deadlines. Hence, it depends on certain factors.

Persona: (Who are the target personas for this product, and which is the key persona)

Persona 1:

Name — Sita

Age — 22 years

Occupation — High School

Background & Pain Points:

• Sita, a 22-year-old content creator, shares makeup videos on her Instagram page.
• She is dedicated and posts videos consistently.
• Initially, she receives numerous positive comments praising her skills.
• Over time, engagement declines as it becomes challenging for people to comment on every video.
• Affection towards her videos diminishes due to this limitation.

Goals:

• Sita seeks a way for people to show their affection without commenting.
• She desires a feature that is quick and doesn’t consume much time for her audience.
• This feature would provide an avenue for people to express their support and motivation for her work.
• By receiving such affirmations, Sita would feel encouraged to continue creating content.
• The feature should be user-friendly and easily accessible on her Instagram page.

Persona 2:

Name: Ankit

Age: 25 years

Occuptaion: Singer

Background & Pain Points:

• Ankit, a 25-year-old man, is a passionate viewer of singing videos.
• He thoroughly enjoys these videos and attempts to sing along with them.
• Ankit is not inclined towards textual expression and dislikes commenting to share his feelings.
• He seeks a quick and effortless method to express his emotions towards the singing videos he admires.

Goals:

• Rather than expressing himself through comments, he prefers a quick and effortless method of sharing his feelings.
• Ankit desires an ideal solution that allows him to express his admiration in a matter of seconds.
• This solution should require minimal effort, ensuring convenience for him.
• Whether it’s a one-click reaction or a simple gesture, Ankit seeks a hassle-free way to convey his appreciation for the singing videos he loves.

PRD:

Functional requirements:

How can one like a picture?

As an Instagram user, I can double tap and like a pictur/video

As an Instagram user, I can click on the heart and like a picture/video.

How can one unlike a picture?

As an Instagram user, I can double tap and unlike a picture/video

As an Instagram user, I can click on the heart and unlike a picture/video

Non-Functional requirements:

As an instagram user, I can only like the pictures/video of the people I follow

As an Instagram user, I can only like the pictures/video of the people with whom we are connected, and their profiles are visible to us.

Succes Metrics:

• Increase in user engagement
• Increase in user retention
• Increase in visibility/credibility
• Increase in the number of downloads
• CSAT score will be high
• Increase in the amount of content posted.
• Increase in the frequency of the content posted

GTM Approach:

• Creating awareness through Youtube, collaborating with content creators, and asking them to create a buzz around this new feature.
• Playing short videos on Instagram where a heart pops up when a person double taps on a picture/video.
• In case, they want to spend money on television marketing, we can do that too, create an interesting, quirky ad and run them via television.

PRD Title: PRD for “Spin a wheel” feature on Uber — Read it here!