The landing page of Apollo hospital’s website was designed by me and my friend
My college friend who is interning at Apollo Hospitals reached out to me recently. She informed me about her task of revamping the hospital’s website. We have a good relationship since we are batchmates. She is well-aware of the fact that I’m interested in UX/UI and product design. Given my background in this field, she requested a call to discuss the project. Due to time constraints, she expressed a preference for not using Figma, as it would be time-consuming. During our conversation, I introduced her to the concept of paper wireframes since she wasn’t familiar with them as she did’nt have any background. She asked me to provide some sample paper wireframes and a user journey template. In response, I sent her the requested resources to assist her further.
I provided her with some helpful suggestions. Firstly, I recommended removing the ad section from the initial part of the landing page. The rationale behind this was that when people are seeking medical assistance for themselves or their family, they are primarily interested in accessing health packages, booking home care services, and similar offerings. To address this, we decided to prioritize these options on the landing page, allowing users to easily find the relevant information. As users scroll down, they will then come across the advertisements and achievements of Apollo Hospitals.
Additionally, I suggested adding a dedicated section showcasing the different types of doctors available for consultation, such as dermatologists, orthopedics, and more. This would enable users to quickly navigate to the specific medical professionals they require assistance from.
Furthermore, when it comes to call-to-action buttons, I emphasized the importance of making them visually appealing and concise. For instance, using phrases like “Chatbot” or “Ask Me Anything” can attract users’ attention and encourage interaction. We also considered incorporating a user icon that stores all the relevant patient information, a search icon for easy navigation, and a “Book an Appointment” button to streamline the appointment booking process.
By implementing these recommendations, we aimed to enhance the user experience and ensure that important features and functionalities are readily accessible to visitors of the Apollo Hospitals website.
Here it is:
The image I shared earlier was a sample of a UX design storyboard close-up. It showcases the interconnectedness and detailed user interactions within the app. It provides a closer look at how users engage with the interface, illustrating their interactions and experiences.
A UX storyboard closeup refers to a detailed representation or visualization of a specific scene or interaction within a user experience (UX) storyboard. In UX design, storyboards are used to illustrate the sequence of events, user interactions, and user emotions throughout a specific user journey or scenario.
A storyboard closeup zooms in on a particular moment or interaction within the broader storyboard. It provides a more detailed view of that specific scene, highlighting the user interface elements, user actions, and any relevant contextual information. This closeup helps designers and stakeholders understand the specific user experience and the intended design elements at that particular moment.
By focusing on a closeup, designers can pay attention to the finer details and ensure that the user’s needs are met effectively at that specific point in the user journey. It allows for a more granular analysis and evaluation of the user interface, usability, and overall user experience.
Storyboard closeups can be created using sketches, wireframes, or even visual design mockups, depending on the stage of the design process and the level of detail required. They serve as valuable communication tools between designers, stakeholders, and development teams, aiding in the understanding and alignment of design decisions.
The image shared earlier represents the user journey of an app designed for individuals who want to place fast orders and deliver group orders to their office (or any place for that matter) promptly. As you review the user journey, put yourself in the customer’s shoes to understand their actions and experiences. For each step, describe the tasks involved, capture the user’s emotions with appropriate adjectives, and identify any potential areas for improvement in the future.
