5 types of product managers: Which one can you relate to the most?

The PM Playbook
4 min readJun 14, 2023

Technical Product Manager:

This type of product manager typically has a strong technical background and is responsible for managing the development and execution of technology-based products. They work closely with engineering teams to ensure that the product meets technical requirements and aligns with the company’s overall technology strategy.

Responsibilities:

  • Define and communicate the technical vision and strategy for the product.
  • Collaborate with cross-functional teams, including engineering, design, and quality assurance, to prioritize and deliver product features.
  • Conduct technical research to assess feasibility, identify risks, and make informed decisions.
  • Work closely with engineering teams to ensure alignment between product requirements and technical implementation.
  • Drive the product development lifecycle, including planning, execution, and release.

Requirements:

  • Bachelor’s degree in computer science or a related field.
  • Strong technical background and understanding of software development processes.
  • Excellent communication and collaboration skills.
  • Experience in agile development methodologies.
  • Ability to balance technical considerations with business objectives.

Business/Product Strategy Manager:

These product managers focus on market research, competitive analysis, and defining the overall business strategy for a product. They analyze customer needs, identify market opportunities, and develop product roadmaps to guide the product’s direction and ensure its alignment with business goals.

Responsibilities:

  • Conduct market research and competitive analysis to identify customer needs, market trends, and opportunities.
  • Define and communicate the product vision, strategy, and roadmap.
  • Collaborate with cross-functional teams, including sales, marketing, and finance, to align product goals with business objectives.
  • Analyze market data, customer feedback, and business metrics to drive product decisions.
  • Monitor industry trends and developments to identify potential partnerships or acquisitions.

Requirements:

  • Bachelor’s degree in business, marketing, or a related field.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and presentation skills.
  • Experience in product management or related roles.
  • Knowledge of market research methodologies and tools.

Growth/Product Marketing Manager:

Product managers in this category concentrate on driving user acquisition, retention, and monetization. They work closely with marketing teams to develop and execute marketing strategies, conduct user research, and analyze data to optimize the product’s growth and market performance.

Responsibilities:

  • Develop and execute marketing strategies to drive user acquisition, retention, and monetization.
  • Conduct user research and gather insights to understand customer behaviour and preferences.
  • Collaborate with product, design, and marketing teams to optimize the user experience and conversion funnels.
  • Analyze data and metrics to measure marketing campaign performance and identify areas for improvement.
  • Stay up-to-date with industry trends and emerging marketing channels.

Requirements:

  • Bachelor’s degree in marketing, business, or a related field.
  • Strong understanding of digital marketing techniques and channels.
  • Analytical mindset with proficiency in data analysis tools.
  • Excellent communication and presentation skills.
  • Experience in growth marketing, product marketing, or related roles.

UX/UI Product Manager:

This type of product manager emphasizes user experience (UX) and user interface (UI) design. They collaborate with designers, researchers, and developers to create intuitive and visually appealing products. They conduct user testing, gather feedback, and make data-driven decisions to enhance the overall user experience.

Responsibilities:

  • Collaborate with designers, researchers, and developers to create intuitive and visually appealing product experiences.
  • Conduct user testing and gather feedback to inform UX/UI design decisions.
  • Define and communicate UX/UI guidelines and standards.
  • Analyze user data and behavior to identify areas for improvement and optimization.
  • Stay up-to-date with industry best practices and emerging UX/UI trends.

Requirements:

  • Bachelor’s degree in design, human-computer interaction, or a related field.
  • Strong portfolio demonstrating expertise in UX/UI design.
  • Proficiency in design tools such as Sketch, Figma, or Adobe Creative Suite.
  • Understanding of user-centred design principles and methodologies.
  • Excellent collaboration and communication skills.

Data/Product Analytics Manager:

Product managers in this category specialize in leveraging data and analytics to drive product decision-making. They use tools and methodologies to analyze user behavior, identify trends, and make data-driven recommendations for product improvements and optimizations.

Requirements:

  • Bachelor’s degree in a quantitative field such as mathematics, statistics, economics, or computer science. A master’s degree is a plus.
  • Strong analytical and problem-solving skills, with expertise in data analysis and statistical modelling.
  • Proficiency in data analysis tools and programming languages such as SQL, Python, or R.
  • Experiences with data visualization and dashboarding tools, such as Tableau or Power BI.
  • Familiarity with data mining techniques and machine learning algorithms.
  • Knowledge of A/B testing methodologies and experiment design.
  • Strong communication and presentation skills, with the ability to translate complex data insights into actionable recommendations.
  • Experience in product analytics, business intelligence, or similar role.
  • Understanding of product management principles and the ability to collaborate effectively with cross-functional teams.

Responsibilities:

  • Define and implement a data analytics strategy to drive product decision-making and optimization.
  • Collect, clean, and analyze large datasets to identify patterns, trends, and insights.
  • Develop and maintain key performance metrics (KPIs) and dashboards to track product performance and user behavior.
  • Collaborate with product managers and cross-functional teams to define and prioritize data requirements.
  • Conduct A/B testing and statistical analysis to evaluate the impact of product changes and new features.
  • Provide actionable recommendations based on data insights to drive product improvements and optimizations.
  • Stay up-to-date with industry trends and advancements in data analytics and product analytics techniques.
  • Present data findings and insights to stakeholders, including executives, product teams, and marketing teams.
  • Mentor and guide junior members of the analytics team, providing support and fostering a data-driven culture within the organization.

Image credits

References

Wanna know the kind of product manager I'm? — Find it here

--

--

The PM Playbook

Open to Freelancing: Graphic design, content writing, Off-page SEO, Product manager, UX/UI designer. Actively looking for product opportunities.