5 Types of Product Managers: Which One Can You Relate To the Most?

The PM Playbook
3 min readJun 14, 2023

Product management is a diverse field, and product managers can have various specializations based on their skills and interests. Here are five types of product managers, each with unique roles and responsibilities:

1. Technical Product Manager

Technical Product Managers (TPMs) are the bridge between the technical and business sides of a product. With a robust technical background, they ensure that the product meets technical requirements and aligns with the company’s technology strategy.

Responsibilities:

  • Define and communicate the technical vision and strategy.
  • Collaborate with cross-functional teams (engineering, design, QA).
  • Conduct technical research to assess feasibility and identify risks.
  • Drive the product development lifecycle (planning, execution, release).

Interesting Fact: According to a report by Product Management Insider, 57% of technical product managers hold a degree in computer science or engineering.

Fun Fact: Many of the world’s leading tech companies, including Google and Amazon, were co-founded by engineers who later took on product management roles!

2. Business/Product Strategy Manager

These product managers focus on market research, competitive analysis, and defining the overall business strategy. They align the product’s direction with business goals through data-driven insights.

Responsibilities:

  • Conduct market research and competitive analysis.
  • Define and communicate the product vision and roadmap.
  • Collaborate with sales, marketing, and finance teams.
  • Analyze market data, customer feedback, and business metrics.
  • Monitor industry trends for potential partnerships or acquisitions.

Interesting Fact: According to McKinsey, companies with strong product strategy management are 25% more likely to outperform their competitors.

Fun Fact: The famous 3M Post-it Notes were an accidental discovery during a failed experiment to create a super-strong adhesive.

3. Growth/Product Marketing Manager

Growth Product Managers drive user acquisition, retention, and monetization. They work closely with marketing teams to optimize the product’s growth and market performance.

Responsibilities:

  • Develop and execute marketing strategies.
  • Conduct user research to understand customer behavior.
  • Optimize user experience and conversion funnels.
  • Analyze marketing campaign performance.
  • Stay up-to-date with industry trends.

Interesting Fact: A study by Harvard Business Review found that data-driven marketing strategies can increase marketing ROI by 20%.

Fun Fact: Dropbox famously grew from 100,000 to 4 million users in just 15 months by using a simple referral program.

4. UX/UI Product Manager

UX/UI Product Managers focus on creating intuitive and visually appealing products. They ensure that the user experience is seamless and enjoyable.

Responsibilities:

  • Collaborate with designers, researchers, and developers.
  • Conduct user testing and gather feedback.
  • Define UX/UI guidelines and standards.
  • Analyze user data to identify areas for improvement.
  • Stay updated with UX/UI trends.

Interesting Fact: According to a report by Adobe, 73% of companies investing in UX see significant increases in customer satisfaction and business performance.

Fun Fact: The ‘hamburger menu’ icon, now a common feature in many apps and websites, was created by Norm Cox for the Xerox Star personal workstation in 1981.

5. Data/Product Analytics Manager

These product managers leverage data and analytics to drive product decisions. They analyze user behavior and trends to make data-driven recommendations.

Responsibilities:

  • Define and implement a data analytics strategy.
  • Collect and analyze large datasets.
  • Develop key performance metrics (KPIs) and dashboards.
  • Conduct A/B testing and statistical analysis.
  • Provide actionable recommendations based on data insights.
  • Present findings to stakeholders.

Interesting Fact: Gartner reports that companies using advanced analytics are 2.6 times more likely to have a significantly positive ROI.

Fun Fact: The concept of A/B testing was first used in the 1920s by statistician and biologist Ronald Fisher in agriculture to compare the effects of different fertilizers on crops.

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The PM Playbook

Open to Freelancing: Graphic design, content writing, Off-page SEO, Product manager, UX/UI designer. Actively looking for product opportunities.